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Induced Epidemic
2007
96 x 180 in. (243.84 x 457.2 cm)
Ashutosh Bhardwaj (Indore, Madhya Pradesh, India, 1981 - ) Primary
Initial Public Offering: New Works from SJMA’s Permanent Collection, March 1, 2014 - August 24, 2014, New Wing, First floor, Gibson Family Gallery and Plaza Gallery, San José Museum of Art.
Initial Public Offering: New Works from SJMA’s Permanent Collection (2014)
Ashutosh Bhardwaj employs meticulous geometric design elements to create unreal, abstract spaces. With a palette of bright, intense colors, Bhardwaj combines historical and contemporary imagery culled from various media sources in India to call attention to sociopolitical issues related to consumerism.
In Induced Epidemic, Bhardwaj critiqued the rise of the cosmetics industry, a by-product of the liberalization of the Indian economy in the early 1990s. Bhardwaj depicted several flailing arms desperately reaching for a product intended to reshape a person’s nose to resemble the one in the striking profile of the ancient Egyptian queen Nefertiti. For Bhardwaj, the crowd represents the desire for consumer goods and a homogenized standard of beauty. The curtains flanking the stage suggest that the activity is being controlled from behind the scenes by those in power.
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by Artist (54)
Induced Epidemic
Painting
200796 x 180 in. (243.84 x 457.2 cm)
Ashutosh Bhardwaj (Indore, Madhya Pradesh, India, 1981 - ) Primary
Object Type: Painting
Medium and Support: Oil and acrylic on canvas
Credit Line: Gift of Dipti and Rakesh Mathur
Accession Number: 2011.14
Exhibition
Initial Public Offering: New Works from SJMA’s Permanent Collection, March 1, 2014 - August 24, 2014, New Wing, First floor, Gibson Family Gallery and Plaza Gallery, San José Museum of Art.
SJMA Label Text
Initial Public Offering: New Works from SJMA’s Permanent Collection (2014)
Ashutosh Bhardwaj employs meticulous geometric design elements to create unreal, abstract spaces. With a palette of bright, intense colors, Bhardwaj combines historical and contemporary imagery culled from various media sources in India to call attention to sociopolitical issues related to consumerism.
In Induced Epidemic, Bhardwaj critiqued the rise of the cosmetics industry, a by-product of the liberalization of the Indian economy in the early 1990s. Bhardwaj depicted several flailing arms desperately reaching for a product intended to reshape a person’s nose to resemble the one in the striking profile of the ancient Egyptian queen Nefertiti. For Bhardwaj, the crowd represents the desire for consumer goods and a homogenized standard of beauty. The curtains flanking the stage suggest that the activity is being controlled from behind the scenes by those in power.
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Dimensions
- Panels (installed) Dimensions: 96 x 180 in. (243.84 x 457.2 cm)
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